SEGA опубликовала рекламу 25-летия Соника в журнале ToyWorld Magazine.
Из интересного:
- Официально подтверждён выход нескольких игр в 2016 году
- Sonic Boom планируется показать в России в ближайшие месяцы
- Будут созданы новые гайдлайны по стилю
- 25-летие будет праздноваться на протяжении всего года выпуском различного мерчандайза и проведением различных мероприятий, как от самой Сеги (Sonic Boom, Summer of Sonic?), так и в сотрудничестве с розничными магазинами.
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'ANNIVERSARY- u У fj ■
Sonic The Hedgehog Brand owner. Sega This year will see Sonic celebrate his 25th anniversary. Racing omo videogame screens in 1991, Sonic continues to evolve as a leading entertainment brand. With the continued roll out of the new CG series Sonic Boom, as well as new games and anniversary celebration events throughout the year, 2016 is set to be the best year yet. Sonic Boom is ihe lirst ever CG animated TV series for Sonic. The show is packed with action, adventure and comedy. 1 ceding TV channels are «napping up the rights for pay and free TV, and the series is already a ratings hit with broadcasters across many markets including Boomerang and Cartoon Network in the UK, (julli in France and Cartoon Network in the Middle East. Key markets such as Spain, Turkey and Russia are set to launch on-air in the coming months. Sonic Boom licensing is anchored by master toy partner Tomy with the initial range focusing on action figures, plush, vehicles and role play. Other partners signed up includeTVMania Fashion l ab for apparel, Hachetie for publishing, OTi for electronics, RMS for gift & pocket money toys and Winning Moves for Monopoly & Top Trumps. The Classic Sonic licensing programme is a celebration of the brand s heritage as the most popular and most iconic video game character of all time. Graphics span across multiple iterations from pixel Sonic to comic book Sonic. Key partners include Bioworld for apparel and accessories, Archie Comics for publishing and First 4 Figures for collectible resin figurines. Sega has already secured strong partnerships lor the Sonic franchise across a diverse merchandise programme from toys, publishing and apparel, right through to limited edition collectibles and is looking to lurthcr expand on this. 2016 will be a celebration of Sonic's 25lh birthday throughout the year. New style guides and new collaborations across toy, gilt, apparel, branded events and bespoke retail initiatives will be on offer throughout the year.
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